Mercedes-Benz C-Class Preview – 2007 Geneva Auto Show: The 2008 Mercedes-Benz C-Class represents the latest version of the automaker’s entry-level model. The C-Class competes directly with the BMW 3 Series, Audi A4, Lexus IS and Cadillac CTS. Debuting in the mid 1990s, the C-Class was a response to BMW’s popular 3 Series and has sported coupe, sedan and wagon bodies. The second generation car helped modernize the company’s styling language when it was introduced in the beginning of the decade. This third generation will be available this summer in the United States in three distinct models: the C300 Sport Sedan, C300 Luxury Sedan and C350 Sport Sedan, with an all-wheel-drive option coming in the fall.

The C-Class is Mercedes’ best seller, with 1.4 million cars sold worldwide since 2000. Getting the 2008 C-Class right is vitally important. Although the premium models such as the S-Class and E-Class showcase the latest technologies and newest engineering, it’s the entry-level C-Class that generates the most showroom traffic thanks to its lower – but still profitable – sticker price. Despite recent buzz in the automotive industry about economizing, the newer “B” class subcompacts, and green technology, premium carmakers like Mercedes-Benz are still seeing sales growth. To maintain that momentum, the C-Class must upstage other manufacturers’ offerings.

Mercedes offers 2008 Mercedes-Benz C-Class customers a choice of two V6 engines. The C300 will get a 3.0-liter V6, while C350s will be powered by a 3.5-liter V6. Output in the U.S. marketplace has not been announced, but European models displacing the same volume yield 231 and 272 horsepower, respectively. A seven-speed automatic transmission backs the C350 Sport and C300 Luxury as standard, and is optional on C300 Sport models. Adaptive suspension called Direct Control varies damping to favor comfort or handling, and all-wheel-drive arrives as an option this fall. Twin-spoke rims measure 17 inches in diameter, but Sport sedans get exclusive 18-inch wheels and tires.

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